2017 Convention - Tasting Room Tactics

Tasting Room Tactics

Deep Dive into Washington Tasting room Trends and Wine Club Practices

Mark Freund, Managing Director, Wine Division, Silicon Valley Bank, St. Helena, CA


What Does that Mean for Me? Interpreting Survey Data into Action in Your Tasting Room

Carolyn Knee, Tasting Room Manager, McKinley Springs Winery, Prosser, WA

How to Build and Sustain Your Wine Club with Loyal Members

Kristine Bono, Tasting Room Manager, Goose Ridge Estates and Vineyards, Kennewick, WA

Implementing a Tasting Room Marketing Plan When the Winery Doesn't Have One Either

Heather Unwin, Executive Director, Walla Walla Wine Alliance, Walla Walla, WA

Wine Storytelling

Marilyn Hawkins, Owner, SoWine Marketing, Walla Walla, WA

Panel - To Charge or Not to Charge, the Debate on Tasting Room Fees

Shae Frichette, Owner, Frichette Winery, Benton City, WA