To assimilate and disseminate information relevant to the Washington State wine grape growing and wine production industry; to promote the well-being of the industry through public and political awareness; to support research benefiting the industry; to provide connection between related interests, including growers, wineries, laborers, marketers, supporting industries, higher educational institutions, and various government agencies and officials.
We envision a thriving industry—recognized globally—for quality wines and vineyards, supported by exceptional education and leading edge research.
To serve as the synergistic leader and unifying voice—through advocacy and education—for growers, vintners, partners and policymakers.
Effectiveness - Achieving the outcomes we intend to produce.
Integrity - Behaving ethically in every interaction and decision.
Unity - Connecting the industry through active engagement.
Leadership - Conducting business practices that move our industry forward.
Advocacy - Promote an environment beneficial to our members and the broader industry.
Education - Create pathways for growers and vintners to optimize their business through knowledge and understanding.
a. Facilitate opportunities for members and the broader industry to network;
b. Provide partners and policymakers access to the industry; and
c. Generate ways for members to effectively communicate issues.
ABOUT THE WASHINGTON WINEGROWERS ASSOCIATION
Governed by a board of nine directors, elected by peers to three-year terms, the organization is funded by membership dues and proceeds from the annual convention and trade show held each February, as well as other educational events throughout the year.
HISTORY OF THE WASHINGTON WINEGROWERS ASSOCIATION
Organized in 1983, the Washington Winegrowers Association (formerly the Washington Association of Wine Grape Growers) was designed to serve the needs of the industry from the outset. Initially structured to act as a marketing cooperative, by 1984 we received our IRS tax exempt status as an association. In 2015, the organization underwent an extensive needs assessment to ensure our brand evolved along with the industry, and in 2017 unveiled a new name and logo. Currently, we are in the process of implementing plans that resulted from the needs assessment.
SERVING THE INDUSTRY
The Washington Winegrowers Association engages in activities that support our three goals—advocacy, education, and connectivity. Advocacy work includes annual trips to Olympia and Washington DC, legislative tours of vineyards and wineries, co-management of Winegrape Growers of America with the California Association of Winegrape Growers, and representation on the National Grape and Wine Initiative Board of Directors. Among our education efforts, we annually coordinate a multi-day convention and trade show drawing about 2,000 participants; we have supported WSU’s cold hardiness work each year; we provide online access to Vinewise®, the Washington guide to sustainable viticulture, and Winerywise™, the online guide to sustainable winemaking practices. Additionally, we have supported the Washington State Grape and Wine Industry Education Consortium as well as the Latino Ag Education Program. Efforts to connect industry members to one another includes maintaining the grape dating service for buying and selling grapes and bulk wine and development of an annual suggested price list and market analysis.